Coach My Sport will look at starting an exciting new concept in the Forth Valley in 2021 by bringing sport to the people especially in areas of deprivation who don't have access to facilities and where logistically they cannot reach facilities . 

Underpinning the right to be active is ensuring that all children and young people are provided with the environment, encouragement and support to try new activities and learn new skills. In order to address the challenge Scotland faces with the level of inactivity, a step change is needed and that children and young people must be the priority.


Rather than focusing on programmes, facilities or activities a more individual centred approach should be taken to ensure that a positive pathway is developed which supports and encourages a lifelong habit of being active. This is far easier to achieve if in the early years (from pre through to post school) being active is the norm rather than the exception.

It is therefore essential that everyone has the opportunity to develop the necessary core skills (such as to being able to throw, catch, run, jump and swim) as without these it can become more difficult in later life to be active and participate in sport or physical activity.

Worryingly, there is a 19 percentage point difference in sports participation between those living in the lowest and those who live in the highest income band household. With the ON THE ROAD concept we hope to readdress this statistic.

CMS will provide coaching in the most deprived communities, not only because this is in line with a good-cause ethos, but also because sports participation is lower in these communities and there is a greater sporting need.

The coaches who will help deliver the sessions will come from those entering the CMS Academy  as part of their practical learning.

Sports we will deliver will include;  football, rugby, cricket, handball, baseball, tennis, floorball, VX, dodgeball and many other sports.


CMS On the Road is a diversionary tactics initiative based at Stirling, Scotland. Our goal is to reduce the number of instances of youth crime and anti-social behavior by promoting health and well being and encouraging inclusivity through sport, physical activity and creative endeavor.

We will take sport to the Community, work with community groups, extend the project to education and health issues, basic nutritional needs and being active. 


  • Engage young people in sporting and educational activities.

  • Uncover hidden talents

  • Improve health & well being (nutritional advise, work with major supermarkets and NHS )

  • Raise their awareness of their local community & how they can contribute to it. (become role models)

  •  Develop team working and communication skills

  •  Respect themselves and others

  • Improve discipline

  • Help youths take responsibility and leadership roles (become coaches)

  • Improve motivation and self confidence

  • Deliver nationally recognised qualifications to youths (sports leader awards, youth achievement awards, duke of Edinburgh, though NGO’s coaching, UK sport awards, StreetGame, Youth Scotland etc)

  • Offer pathways into local sports clubs or other recreational activities (players and coaches)

  • Offer the opportunity for peer education programmes and employment opportunities. (work with Colleges and Stirling University)

  • Work on issue based topics (alcohol, drugs, racism, bullying etc)

The cost to the UK economy resulting from offending by young people is estimated between £8 and £11 billion per year. It’s no surprise then that reducing antisocial behaviour is not only topical but of extreme importance to local authorities looking to save money and rebuild communities.

Youth crime and antisocial behaviour are complex social issues but the benefits that sport has in reducing these issues is well documented.  Across the UK, Councils are working with partners to run social inclusion projects to help engage with young people and sport plays an important part of that strategy.

CMS ‘On the road’ aim to promote social inclusion and community cohesion, reduce crime and disorder levels such as vandalism, drug abuse, hate crime and alcohol related problems. The diversionary activities are also intended to improve health and well-being and promote positive engagement between young people, the police and local authorities (councils, youth inclusion projects, fire department etc) and local community groups and businesses who fund and support these projects.

The activities we will deliver will help raise the youth’s self-esteem and also improve personal discipline and respect to others. It will also give them an opportunity to gain citizenship skills. During our sessions, our projects will help to reduce the likelihood of individuals engaging in criminal activity and improve community involvement as positive role models

CMS ‘On the Road’ will be using the StreetStadia which is portable Multi Use Games Area (MUGA) that is transported in a box trailer (or van) and can be erected in is little as thirty minutes to produce a safe environment in which to play a whole variety of sports.  Used all over the world, StreetStadia is helping projects reduce anti-social behaviour by as much as 60%.

Here are four reasons why we think every social inclusion project looking to reduce anti-social behaviour should have one:-

1. Something to do

According to the Sport and Recreation Alliance, seven in ten teenagers believe antisocial behaviour occurs because young people are bored, and six in ten say that there isn’t enough for young people to do in their area.

StreetStadia makes a high visual impact thanks to a ‘cage’ like appearance making it interesting and exciting to young people.

The portability of the StreetStadia only adds to the appeal and allows project leaders to take sport right into the areas where it is needed.

By providing a fun and safe environment in which to play sport, the StreetStadia creates the perfect diversion from undertaking criminal and anti social behaviour.

2. Workshops

By including life skills workshops alongside sport and recreation programmes other risk factors can be addressed such as alcoholism, substance abuse, knife crime, health and wellbeing and employment – all topical issues being successfully dealt with as part of StreetStadia projects.

The key here is to get young people together in the same place so that workshops can be run effectively.  It’s unlikely youths will gather or travel any distance for a workshop alone but the range of sport and recreational activities available through the StreetStadia means there is always something to appeal to any individual. 

The wide variety of sports combined with it’s physical attraction will produce a captive audience.

With these workshops, we will be looking for National Governing Organisations (e.g. Scottish Handball,Cricket Scotland, SFA, SRU etc) to run these workshops alongside our delivery.


The workshops would also be on nutrition and here we would be looking at local health clinics to assist with delivery and also provide food/refreshments for the kids attending. With this aspect, we would look at supermarkets close to the community to participate. ( e.g. ASDA, Tesco, Co-op, LIDL or Aldis)

We will also be working with StreetGames to intorduce their very successful ‘Fit and Fed’ program.

 3. Social inclusion

This is often considered one of the key benefits of any community based projects.  Sport and recreation can break down barriers between groups of people in a local area who might not otherwise engage.  This is particularly effective since the rules that govern sport are not based on faith or beliefs, therefore removing ethnicity and religion as barriers.

That said, traditional youth centres and sports facilities are often located in areas to cater for specific communities and can exclude minority groups.  With the StreetStadia, projects can travel into the heart of a community, targeting those areas most in need, without the additional cost of setting up facilities across the region.


4. Cost

It comes as no surprise that traditional facilities like Multi Use Games Areas (MUGA) and Youth Centres are expensive, often costing well into the hundreds of thousands.  Add to this the complications of raising funds, planning permissions, budgets, staffing and maintenance and it’s easy to see how a good idea can turn into a headache.

A StreetStadia pop up arena costs a fraction of the cost of a typical MUGA – costing only £10,000 to £20,000 depending on size and specification.  There’s no planning permissions to consider and the product is virtually maintenance free.

There are 24 panels on the StreetStadia which offers an opportunity to sell advertising space to organisations and businesses which can help part fund the project year in and year out.

Coach My Sport will be offering Bronze, Silver and Gold packages to potential sponsors who want to be involved in delivering sport to deprived area's as part of a 10 week coaching program. 

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